April 15, 2010

Sony embarks on 35mm camera development

At NAB, Sony showed a mock-up/prototype of an "entry level" 35mm sensor camera that is scheduled for launch "prior to NAB 2011" as part of a whole range of such cameras. It should be "affordable", said Alec Shapiro, Sony's senior VP sales and marketing, Broadcast and Production Systems Division (pictured above). It will almost certainly be more expensive than Panasonic's AG-AF100/AG-AF101, but probably higher quality too (larger sensor, probably recording to SxS cards).

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