Pro Motion buys Rent and Eurocrew

London-based rental house, Pro Motion Hire has bought Rent, the broadcast hire facility, and Eurocrew Worldwide, the international crewing company, from The Farm Group for a six-figure sum.

Pro Motion doubled its revenues in 2010 and invested more than £1million in new equipment, and this new deal will give it a dedicated base in Soho, the heart of London's production and facilities community, providing a variety of production and post production equipment. Eurocrew also gives it access to a large database of freelance talent around the world.

"The acquisition of Rent and Eurocrew Worldwide makes perfect sense for us as we continue to grow. Both companies have great DNA in the industry, as well as fantastic staff and resources that will be valuable assets to our business," said Duncan Martin, Director, Pro Motion Hire (pictured above).

“We wanted the best for Rent and Eurocrew Worldwide, and Pro Motion Hire is the ideal fit. From our many dealings with Pro Motion, we know they have the focus and expertise to take the companies to the next level of success," added Nicky Sargent, Joint Managing Director, The Farm Group.

Pro Motion also has a regional office in Brighton. Clients include Talkback Thames, Edit Works, Nickelodeon, BME AV, Skyworks and Ricochet. 

By David Fox