July 06, 2010

BSkyB prepares for 3D launch

BSkyB began transmitting 3D sports and events to pubs and clubs across the UK in April, where its surveys showed that about 70% of people were very pleased with it. It is launching a new "appointment to view" 3D service to the home in the Autumn (http://introducingsky3d.sky.com). We talked to its chief engineer, Chris Johns, about its plans, which include going beyond the TV screen - he demonstrated how to view 3D on an iPhone.

[UPDATE: Sky's 3D channel will officially start on October 1, with a weekend of golf (three days of live Ryder Cup coverage) and two 3D films, Bolt and Monster vs Aliens.]

Johns was one of the keynote speakers at TVB Europe magazine's 3D Masters 2010 conference, which was held at BAFTA, in London, and organised by TVB Europe magazine.

Related posts: Mastering 3D - from lens to screen, 3Ality check for 3D camcorders, The 3D skills shortage, The 3Ality of the HD to 3D transition, and Sky 3D - setting the standards.

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