BSkyB prepares for 3D launch

BSkyB began transmitting 3D sports and events to pubs and clubs across the UK in April, where its surveys showed that about 70% of people were very pleased with it. It is launching a new "appointment to view" 3D service to the home in the Autumn (http://introducingsky3d.sky.com). We talked to its chief engineer, Chris Johns, about its plans, which include going beyond the TV screen - he demonstrated how to view 3D on an iPhone.

[UPDATE: Sky's 3D channel will officially start on October 1, with a weekend of golf (three days of live Ryder Cup coverage) and two 3D films, Bolt and Monster vs Aliens.]

Johns was one of the keynote speakers at TVB Europe magazine's 3D Masters 2010 conference, which was held at BAFTA, in London, and organised by TVB Europe magazine.

Related posts: Mastering 3D - from lens to screen, 3Ality check for 3D camcorders, The 3D skills shortage, The 3Ality of the HD to 3D transition, and Sky 3D - setting the standards.