May 09, 2010

Workflow efficiency on a large scale

Hogarth Worldwide is a revolutionary ad agency. It doesn't create advertising campaigns, but it does get them on our screens. It calls itself an ‘advertising implementation agency’, and relies on Media Asset Management and automated workflows to produce around 35,000 ads a month for different media platforms across Europe.

"Hogarth is a new breed of video production facility" that was only possible because low-cost systems from companies like Apple "enabled us be very efficient in a repeatable business" at a low cost, says co-founder, Mark Rhys-Thomas. "The tools suddenly got very good and we could produce a facility for next to nothing."

For more about this highly efficient, Final Cut-based agency, have a look at my article in the May issue of TVB Europe magazine: Workflow efficiency on a large scale

By David Fox

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